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Your questions prompted me to think about means and ends. Not in the usual moral way, but in a practical sense. And to focus on means and where there is clarity and efficiency.

It's not just governments and academic institutions, but any organization that can lose their ability to have tolerably efficient and productive means.

Let's stipulate that the end goal is consistent with your values. And that there is nothing immoral about your means. Then I think means should be evaluated as to whether they are efficient.

I'm not sure what personal branding is, but if it's reputation and if you seek a wider reputation consistent with what you believe your abilities to be, then I don't see anything amiss.

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Thanks, David. I see reputation and branding as distinct, but there is some overlap. This is why I likely need to write about it!

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