"Mostly" is a good way of thinking about it. And it's possible that I'm bringing a little "overthink-itis" to the concept. Although there is a rather sordid history to the term and some truly damaging impacts on higher education from the obsession with it. Since you are a newer reader, you mi…
"Mostly" is a good way of thinking about it. And it's possible that I'm bringing a little "overthink-itis" to the concept. Although there is a rather sordid history to the term and some truly damaging impacts on higher education from the obsession with it. Since you are a newer reader, you might not have seen this one from a while back.
But I quite take your point (and Matt's below) to heart. Branding does not need to be oppressive if we turn it to our own purposes rather than feeling that it rules us.
Thanks, CK! Good reminder. "Joshua Classic" 🤣
"Mostly" is a good way of thinking about it. And it's possible that I'm bringing a little "overthink-itis" to the concept. Although there is a rather sordid history to the term and some truly damaging impacts on higher education from the obsession with it. Since you are a newer reader, you might not have seen this one from a while back.
https://joshuadolezal.substack.com/p/branding-will-be-the-end-of-us
But I quite take your point (and Matt's below) to heart. Branding does not need to be oppressive if we turn it to our own purposes rather than feeling that it rules us.