Thanks, Jay. I think my year-in-review post was my attempt at saying that I'm *not* going to be deliberately using Substack for branding. If some of that natural expression of my interests and sensibility suggests something like a brand to people, then so be it. Tomorrow's post will be a craft essay that directs readers -- hopefully gent…
Thanks, Jay. I think my year-in-review post was my attempt at saying that I'm *not* going to be deliberately using Substack for branding. If some of that natural expression of my interests and sensibility suggests something like a brand to people, then so be it. Tomorrow's post will be a craft essay that directs readers -- hopefully gently, and only at the end -- to my coaching business.
It's the coaching business where I feel more of this tension, because I do recognize that one needs to stand out to scale up, and that telling a coherent story about one's services is part of that. But even then I find that much of what repelled me from the corporatized university still bedevils me as an entrepreneur. I'll post about it when the essay feels ready -- this discussion has helped me sort out what the core questions are, and how I might avoid simply projecting my own baggage onto the subject.
I recall your year-end post and what you said there -- was glad to read it, too. I didn't mean to suggest anything about what your Substack was conveying, rather to respond to what you were saying here, and now you've clarified for me where you're feeling that tension. Glad to read you're sorting out the issues.
Thanks, Jay. I think my year-in-review post was my attempt at saying that I'm *not* going to be deliberately using Substack for branding. If some of that natural expression of my interests and sensibility suggests something like a brand to people, then so be it. Tomorrow's post will be a craft essay that directs readers -- hopefully gently, and only at the end -- to my coaching business.
It's the coaching business where I feel more of this tension, because I do recognize that one needs to stand out to scale up, and that telling a coherent story about one's services is part of that. But even then I find that much of what repelled me from the corporatized university still bedevils me as an entrepreneur. I'll post about it when the essay feels ready -- this discussion has helped me sort out what the core questions are, and how I might avoid simply projecting my own baggage onto the subject.
I recall your year-end post and what you said there -- was glad to read it, too. I didn't mean to suggest anything about what your Substack was conveying, rather to respond to what you were saying here, and now you've clarified for me where you're feeling that tension. Glad to read you're sorting out the issues.