You can always rebrand if the first one doesn't work out. Like Coke Classic. Joshua Classic? I don't mind branding. The only time it's tough as a writer is if you are pigeonholed by it. I write humor.... but so much more... but mostly humor. I guess "mostly" is the key.
You can always rebrand if the first one doesn't work out. Like Coke Classic. Joshua Classic? I don't mind branding. The only time it's tough as a writer is if you are pigeonholed by it. I write humor.... but so much more... but mostly humor. I guess "mostly" is the key.
"Mostly" is a good way of thinking about it. And it's possible that I'm bringing a little "overthink-itis" to the concept. Although there is a rather sordid history to the term and some truly damaging impacts on higher education from the obsession with it. Since you are a newer reader, you might not have seen this one from a while back.
But I quite take your point (and Matt's below) to heart. Branding does not need to be oppressive if we turn it to our own purposes rather than feeling that it rules us.
You can always rebrand if the first one doesn't work out. Like Coke Classic. Joshua Classic? I don't mind branding. The only time it's tough as a writer is if you are pigeonholed by it. I write humor.... but so much more... but mostly humor. I guess "mostly" is the key.
Thanks, CK! Good reminder. "Joshua Classic" 🤣
"Mostly" is a good way of thinking about it. And it's possible that I'm bringing a little "overthink-itis" to the concept. Although there is a rather sordid history to the term and some truly damaging impacts on higher education from the obsession with it. Since you are a newer reader, you might not have seen this one from a while back.
https://joshuadolezal.substack.com/p/branding-will-be-the-end-of-us
But I quite take your point (and Matt's below) to heart. Branding does not need to be oppressive if we turn it to our own purposes rather than feeling that it rules us.